- HQ: Hauppauge, NY
- Category: Brands
- Investment: Sold to Glanbia plc, Ireland-based global performance nutrition and ingredients company
Isopure is a leading marketer of premium, protein-based sports nutrition products.
Isopure’s uncompromising focus on the highest-quality ingredients is increasingly recognized by consumers world-wide, resulting in growth that has consistently outpaced the category. Isopure offers ready-to-drink beverages and protein powders formulated with the highest quality whey protein isolates, as well as other sports nutrition products.
Encore acquired a majority interest in Isopure from founder Hal Katz and his family. The entire management team remained with the Company to partner with Encore to continue the Company’s strong growth. Mr. Katz and his family retained a meaningful ownership position in Isopure.
Investment Period Highlights
- Moved the Company away from a multi-brand strategy to focus on strengthening the Isopure brand
- Strengthened and expanded critical whey protein supplier relationships
- Transitioned European distribution from a master distributor to company-owned infrastructure
- Launched Isopure Cocotein to enter rapidly growing coconut water category with a high-protein offering
- Launched JavaPro product to offer innovative powder and ready-to-drink products combining coffee and protein
- Aggressively invested in branding and advertising to create an aspirational lifestyle brand
- Activated multiple social media channels to broaden the Company’s target consumer demographic
- Revenues more than doubled during Encore’s investment period
Encore provided strategic guidance and unwavering confidence in our team to execute our vision. Over thirty years we built a high-performance culture and special brand based on quality and authenticity. We are delighted to see those things valued by a company as highly regarded as Glanbia.
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Simply put: we want to partner with founders and management teams who care who their partners are.
