- HQ: San Antonio, TX
- Category: Brands
- Investment: Exited to Blackstone Growth
Supergoop! is a marketer of highly innovative, feel-good products that make integrating SPF into everyday routines easy (and fun!) in order to inspire consumers to do the number one thing they can do to care for their skin – wear SPF!
The Company’s products are sold globally through specialty retailers and e-commerce channels. Holly Thaggard launched Supergoop! to stop the skin cancer epidemic and change the way the world thinks about sunscreen. Supergoop! is the first protective skincare brand that puts SPF at the forefront and strives to educate and inspire the world to wear SPF. Every. Single. Day.™
Encore invested in Supergoop! to provide growth capital and liquidity for select minority shareholders. Encore partnered with founder and Chair of the Board, Holly Thaggard, and CEO, Amanda Baldwin, to continue to expand the brand presence in Sephora, drive sales on its own direct-to-consumer website, and support marketing initiatives to increase brand awareness and educate consumers on the importance of wearing SPF. Holly retained a meaningful equity ownership.
Investment Period Highlights
- Increased revenues nearly ten-fold in less than four years
- Expanded distribution including via its own direct-to-consumer site, into Ulta, and globally across Canada, the UK and China, without cannibalizing sales at existing retailers
- Strategically scaled and diversified marketing spend to increase brand awareness, drive consumer trial, and elevate SPF education, resulting in overall outstanding sales growth
- Continually demonstrated expertise in product formulation, creating multiple hero SKU franchises in skin care and beauty
- Recruited senior leadership and increased overall headcount to support growth
The Encore team believed in my vision and ability to execute which ultimately has helped tremendously in our journey to change the way the world thinks about sunscreen … their partnership has been an important part of our story.
I could not have asked for a better partner than Encore … the Encore team has always been the supportive, constructive partners that a CEO hopes for.
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Simply put: we want to partner with founders and management teams who care who their partners are.
