SAN FRANCISCO, March 13, 2026 – Encore Consumer Capital, LP (“Encore”), a private equity firm that invests exclusively in food and consumer products, is pleased to announce the sale of all of the equity of Navitas, LLC (“Navitas”) to Laird Superfood, Inc. (NYSE American: LSF) (“Laird”), supported by a $50 million investment from Nexus Capital Management LP (“Nexus”).
Founded in 2003 by Zach Adelman, Navitas Organics has a 20+ year history as a pioneer in superfoods with a premium, purpose-driven platform of organic, functional food products that resonate with today’s health-conscious consumer. Proudly B-Corp. certified, the Navitas brand is an organic industry leader specializing in high-quality, healthy, superfoods sold in natural and conventional grocery, club and ecommerce channels; supporting causes that help reduce environmental burden; and improving social and worker justice through ethical and regenerative agricultural practices.
Jamie Schwartz, Director of Encore Consumer Capital, said, “We are grateful to CEO Ira Haber and his team for driving the growth and profitability that made Navitas an attractive acquisition to a publicly traded buyer like Laird. The synergies between these two iconic brands are clear and we are excited for their future together as a combined platform.”
“Encore partnered closely with us to further the expansion of the Navitas brand, positioning us to be bought by a strategic acquirer. Laird is well positioned to capitalize on this excellent foundation for future growth,” said Navitas CEO Ira Haber.
William Hood & Company provided strategic and financial advisory services to Navitas, and Brownstein Hyatt Farber Schreck acted as legal counsel to Navitas.
ABOUT ENCORE CONSUMER CAPITAL
Encore Consumer Capital is a private equity investment firm focused on the consumer products industry. The firm has raised over $1.4 billion in committed capital and invested in over 40 companies in the sector and is currently investing out of Encore Consumer Capital Fund V, a $350 million vehicle closed in January of 2026. Encore’s investments include brand marketing, manufacturing and distribution companies in the food and beverage, personal care, beauty and pet products sectors. The firm targets companies with between $10 million and $150 million in annual revenues where Encore’s strong expertise in strategy development, brand marketing, manufacturing and supply chain optimization, and distribution expansion can drive performance.
