San Francisco, California, August 25, 2026 – Encore Consumer Capital (“Encore”) is pleased to announce the sale of Fantasy Baking Co. (“Fantasy”), a leading manufacturer of private label cookies and bars, to Sweetmore Bakeries (“Sweetmore”), a Chicago-based family of specialty bakeries serving retail in-store bakery and foodservice channels nationwide.
Founded in 1979 and headquartered in Sylmar, California, Fantasy brings more than four decades of formulation expertise with a product range spanning cookies, fruit filled bars, protein and breakfast bars, including organic, high-protein, non-GMO, gluten-free, and Kosher recipes and solutions. The transaction gives Sweetmore its sixth facility and first on the West Coast, extending Sweetmore’s manufacturing footprint nationwide and further strengthening its position as a premier national provider of sweet baked goods.
Kisen Nathu, Director of Encore Consumer Capital, said, “Fantasy has built an outstanding reputation for innovation, quality, and service, and we’re proud of the growth the team has driven during our partnership. Sweetmore is an ideal home to continue the success of the business.”
Russ Case, CEO of Fantasy Baking, added, “The Fantasy Baking team has built our business on doing right by our customers — innovation, quality, and service our partners can rely on. Joining a like-minded partner like Sweetmore allows us to continue this tradition while providing access to scale and resources that will enable Fantasy to serve a broader audience and expand its capabilities.”
Alantra provided strategic and financial advisory services to Fantasy, and Brownstein Hyatt Farber Schreck, LLP acted as legal counsel. DLA Piper LLP acted as legal counsel to Sweetmore.
ABOUT ENCORE CONSUMER CAPITAL
Encore Consumer Capital is a private equity investment firm focused on the consumer products industry. The firm has raised over $1.4 billion in committed capital and invested in over 40 companies in the sector and is currently investing out of Encore Consumer Capital Fund V, a $350 million vehicle closed in January of 2026. Encore’s investments include brand marketing, manufacturing and distribution companies in the food and beverage, personal care, beauty and pet products sectors. The firm targets companies with between $10 million and $150 million in annual revenues where Encore’s strong expertise in strategy development, brand marketing, manufacturing and supply chain optimization, and distribution expansion can drive performance.