San Francisco, California, December 7, 2022 – Encore Consumer Capital, a private equity firm that invests exclusively in leading consumer products companies, has completed the sale of Brownie Brittle, LLC (“Brownie Brittle”) to Second Nature Brands, a portfolio company of CapVest Partners LLP. Brownie Brittle, founded by Sheila G. Mains, markets a unique sweet baked snack inspired by the crispy edges of brownies.
Scott Sellers, Managing Director of Encore Consumer Capital, said, “We are honored to be a part of the Brownie Brittle story. When we partnered with the Brownie Brittle team, we knew this was a special brand that not only created a category but changed the way consumers think about sweet snacking. The brand’s growth trajectory is accelerating, as Brownie Brittle continues to resonate with consumers more than a decade after it launched, a true testament to the strength of the brand.” Encore Vice President Nichole Ferrara added “it has been a pleasure to partner alongside CEO Jan Grywczynski and the entire Brownie Brittle team to help expand the reach of this brand across the U.S. and internationally, satisfying sweet snacking consumers across the globe. The team continues to innovate with new and exciting flavors while staying true to the classic Brownie Brittle product, ultimately leading to the brand’s continued success.”
“Encore has always been a thoughtful and supportive partner to us throughout the years, providing both valuable guidance and strategic resources to help us execute our growth plan. We appreciate their partnership throughout the years that undoubtedly enabled the brand to reach this inflection point” said Jan Grywczynski, CEO of Brownie Brittle. “We are excited about this new chapter for the Company and believe joining the Second Nature Brands family and working alongside this team will continue to accelerate the brand’s growth and category leadership.”
TM Capital Corp. provided strategic and financial advisory services to Brownie Brittle. Brownstein Hyatt Farber Schreck, LLP acted as legal counsel to Brownie Brittle in this transaction.
About Encore Consumer Capital
Encore Consumer Capital is a private equity investment firm focused on the consumer products industry. The firm has raised over $700 million in equity capital and invested in over 35 companies in the sector. Encore’s current and prior investments include food and beverage manufacturers and marketers, pet products companies, personal care/beauty companies, and food distribution companies. The firm targets companies with between $10 million and $100 million in annual revenues where Encore’s strong expertise in strategy development, brand marketing, manufacturing and supply chain optimization, and distribution expansion can drive performance.
www.encoreconsumer.com
About Brownie Brittle
Brownie Brittle, LLC is the parent of the category-defining brownie snack brand that sells across club stores, grocery, mass market retailers, convenience stores, specialty retail and airlines. Brownie Brittle snacks are available in tens of thousands of stores in the US, Canada, Mexico, Korea, Japan, Australia, and the Caribbean.
www.browniebrittle.com
About Second Nature BrandsSecond Nature Brands is a leading creator of snacks and treats that make lives better, naturally. By investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence.
www.secondnaturebrandsus.com